Founder & CEO, Marketing AI Institute and SmarterX · Host, The Artificial Intelligence Show
Paul Roetzer has been working the marketing-and-AI beat since 2016 — which in this field counts as a very long run. He founded the Marketing AI Institute with the stated aim of making AI "approachable and actionable" for marketers and business leaders, several years before generative AI made that an obvious business to be in.
He is co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, founder and CEO of SmarterX, and creator of MAICON, the Marketing Artificial Intelligence Conference. He co-hosts The Artificial Intelligence Show weekly with Mike Kaput, working through the week's news for a business-leader audience. MAICON 2026 runs 13–15 October in Cleveland, with Karen Hao, Andrew Yang and Kevin Roose among the announced speakers.
The consistent public read on Roetzer is that he is a translator rather than a technologist: his output is aimed at the marketing executive who needs to make a decision this quarter, not at the practitioner tuning a model. The podcast's format — three main stories broken down, then rapid-fire items — is the clearest illustration of the positioning. Whether that is what you need depends entirely on whether your problem is understanding or building.
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Everything above is drawn from these public sources. Last reviewed 8 August 2026. Links open on the publisher's own site.
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